SOPHI ROSE

As General Manager Brand, Strategy and Engagement, Sophi works with a creative and talented team at the IoD and is passionate about the power of brand to drive a strong future for organisations and their stakeholders.

She has a background working in brand, marketing, communications and PR in New Zealand, Australia, the US and UK across a range of industry sectors and businesses. Prior to joining the IoD Sophi was GM Brand, Planning and Creative at Chartered Accountants Australia and New Zealand and has also held brand, marketing and communications roles with a range of New Zealand organisations including Save the Children, Plunket and New Zealand Trade and Enterprise.

SPEAKING IN SESSION:

"PR in a crisis workshop" - Day one, 1:50PM