Director Sentiment Survey 2024

The 2024 Director Sentiment Survey, produced by the Institute of Directors and ASB, found confidence on the economy at the highest level since the survey began in 2014. 

Key findings include: 

• 52.2% of respondents expected the economy to improve over the next 12 months, up from just 28.3% in 2023
• 41.6% directors identified cost of living/inflation as the main risk to the economy
• When it came to their own organisations, low consumer demand (14.7%), and political/policy uncertainty (14.5%) were the most widely perceived risks
• Technology and innovation was the go-to topic when directors were asked about the focus areas for their boards in 2025

The report is based on responses from 1,240 IoD members, of whom 58.1% of respondents had at least five years experience as a director/governing body member, with 32% having more than 10 years experience and, of the directors currently in a board role, 46% were board or committee chairs.

Get in touch

We hope you find this year’s Director Sentiment Survey insightful. We would love to hear your thoughts. Please get in touch if you have any questions or would like to discuss the report. 

Explore our previous Director Sentiment Surveys

This is the 10th year we have conducted the Director Sentiment Survey, and they are all online if you want to look at historic findings.

Read our previous director sentiment surveys here.

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The Director Sentiment Survey is brought to you by the Institute of Directors and ASB.